The Change Companies

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CHOICES more effective than Prime for Life

In a study of college students, CHOICES, a brief alcohol abuse prevention program, was shown to be more effective than Prime for Life in reducing drinking intentions among students with plans for heavy drinking.

This study included 104 college students mandated to attend an alcohol education program as a result of violating the campus alcohol policy. The students reported an average of 17.86 (sd = 13.20) drinks per week in the previous three months and were already experiencing alcohol-related problems. Students were asked before and after the program about their intentions to drink in terms of both frequency and quantity. In a more recent study examining drinking intentions for a particular event, Neighbors et al. (2009) found that intentions for peak consumption were a significant predictor of actual consumption.

Results indicated:
- Controlling for pre-intentions, intentions for peak consumption were lower in the CHOICES group than in the Prime for Life group.
- CHOICES was more effective in reducing both weekly consumption and peak intentions in the students whose intentions were higher before the program.

Neighbors, C., Cullen, C., Oster-Aaland, L., Thoeness, K., & Lewis, M.A. (2005). Prime for Life versus CHOICES in reducing drinking intentions among mandated college students. Poster presentation at the annual meeting of the Association for Behavior and Cognitive Therapies, Washington, DC.

Neighbors, C., Lee, C.M., Lewis, M.A., Fossos, N., & Walter, T. (2009). Internet-Based Personalized Feedback to Reduce 21st-Birthday Drinking: a Randomized Controlled Trial of an Event-Specific Prevention Intervention. Journal of Consulting and Clinical Psychology, 77(1), 51-63.